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Brand management
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De Chernatony, Leslie
87
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77
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69
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52
Chernatony, Leslie de
49
Martínez, Eva
20
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18
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14
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12
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10
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121
The criteria for successful services brands
Chernatony, Leslie de
;
Segal-Horn, Susan
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
Saved in:
122
Corporate branding and corporate brand performance
Harris, Fiona
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
Saved in:
123
Corporate marketing and service brands: Moving beyond the fast-moving consumer goods model
McDonald, Malcolm H.B.
;
Chernatony, Leslie de
;
Harris, Fiona
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10006091198
Saved in:
124
Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de
;
Harris, Fiona
;
Dall'Olmo Riley, …
- In:
European journal of marketing : EJM
34
(
2000
)
1-2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
Saved in:
125
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
126
2001 - The Brand Management Odyssey
Chernatony, Leslie de
- In:
Journal of general management
21
(
1996
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10006633683
Saved in:
127
Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
;
Chernatony, Leslie de
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
4
,
pp. 487
Persistent link: https://www.econbiz.de/10006695222
Saved in:
128
Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Chernatony, Leslie De
;
Bradley, Nigel
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10006695668
Saved in:
129
Virtual reality techniques in NPD research
Rosenberger III, Philip J.
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10006707270
Saved in:
130
How to capture the advertising high ground
Fletcher, Winston
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
2
,
pp. 205-208
Persistent link: https://www.econbiz.de/10006709249
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