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Corporate Sustainability Branding : Nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken
Hermann, Steffen - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002524747
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Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
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The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne; Lowe, Michael; Pattabhiramaiah, Adithya - In: Journal of marketing 86 (2022) 2, pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
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The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan; Amoasi, Richard - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
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Sustainable marketing and its impact on the image of the company
Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce - In: Corporate communications : an international journal 16 (2011) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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Linking retailer corporate brand and environmental sustainability practices
Miller, Dale; Merrilees, Bill - In: The journal of product & brand management 22 (2013) 7, pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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A new sustainability model : engaging the entire firm
McPhee, Wayne - In: Journal of business strategy 35 (2014) 2, pp. 4-12
Persistent link: https://www.econbiz.de/10010385673
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Wirkungspotenzial des Corporate Sustainability Brandings : konzeptionelle Analyse der Bedeutung von CSR-orientiertem Corporate Branding für Unternehmensreputation und Präferenzbild...
Hermann, Steffen - In: Aktuelle Perspektiven des Marketingmanagements : …, (pp. 347-366). 2008
Persistent link: https://www.econbiz.de/10003761747
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Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Corporate reputation review : an international journal 16 (2013) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10009789562