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Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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Measuring luxury brand consumption and female consumers' religiosity in the UAE
Alserhan, Baker Ahmad; Bataineh, Mohammad Khair; … - In: Journal of developmental entrepreneurship : JDE ; a … 19 (2014) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10010396016
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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Role of halal literacy and religiosity in buying intention of halal branded food products in India
Khan, Adil; Arafat, Mohd Yasir; Azam, Mohammad Khalid - In: Journal of Islamic marketing 13 (2022) 2, pp. 287-308
Persistent link: https://www.econbiz.de/10012797452
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Razmus, Wiktor; Zarzycka, Beata - In: Journal of management, spirituality & religion : JMSR 18 (2021) 3, pp. 201-217
Persistent link: https://www.econbiz.de/10013285669
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The feasibility of establishing Islamic banks in the UK : the case of Nottingham
Sheikh, Ramana; Ahammad, Mohammad F. - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10009743837
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Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Society and business review 12 (2017) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
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Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10011812841