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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen - In: EuroMed journal of business 3 (2008) 3, pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
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Internal brand equity defines customer experience
Ghose, Kamal - In: Direct marketing : an international journal 3 (2009) 3, pp. 177-185
Persistent link: https://www.econbiz.de/10003936483
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A requiem for a brand : targeting the new-age consumer
Chanda, Pradip - 2010
Persistent link: https://www.econbiz.de/10003968236
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Branding your business
Hammond, James - 2011 - Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
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Factors influencing brand loyalty in professional sports fans
Lin, Yun-tsan; Lin, Chen-hsien - In: Global journal of business research : GJBR 2 (2008) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003954653
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Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Chahal, Hardeep; Bala, Madhu - In: Vision : the journal of business perspective 14 (2010) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10008647362
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Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James - 2008
Persistent link: https://www.econbiz.de/10003585559
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Konzeption und Determinanten des Markencommitment in Dienstleistungsbeziehungen
Benkenstein, Martin; Uhrich, Sebastian - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 37-55). 2008
Persistent link: https://www.econbiz.de/10003676005