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Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10000327986
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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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Iranian consumer animosity and US products : a witch's brew or elixir?
Bahaee, Mahmood; Pisani, Michael J. - In: International business review : the official journal of … 18 (2009) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003861103
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International journal of wine business research : IJWBR 22 (2010) 3, pp. 288-307
Persistent link: https://www.econbiz.de/10008667166
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander - In: Australasian marketing journal 18 (2010) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Country-of-origin image as an antecedent to brand equity
Paul, Rik; Dasgupta, Siddhartha - In: Journal of international business 2 (2010) 2, pp. 37-57
Persistent link: https://www.econbiz.de/10008856162