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1
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
4
Marketing in a mobile-first world : tackling the why and the how
Save, Aditya
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
Saved in:
5
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
6
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
7
The influence of market related mobile activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa
Chinomona, Richard
;
Sandada, Maxwell
- In:
The journal of applied business research
29
(
2013
)
6
,
pp. 1897-1907
Persistent link: https://www.econbiz.de/10010229452
Saved in:
8
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
9
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
10
Mobile marketing : the message revolution
Haig, Matt
-
2002
-
1. publ.
Persistent link: https://www.econbiz.de/10001643662
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