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Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.; Nam, Hyojin; Swanepoel, Danielle - In: International marketing review 40 (2023) 6, pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry
Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10010430618
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Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
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Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury … skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity … impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …
Persistent link: https://www.econbiz.de/10012655273
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Brand love and party preference of young political consumers (voters)
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: International review on public and non-profit marketing 19 (2022) 3, pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
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Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 614-621
Persistent link: https://www.econbiz.de/10012105237