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Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
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Mobile coupons: what to offer, to whom, and where?
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: European Journal of Marketing 49 (2015) 5/6, pp. 851-873
Purpose – This paper aims to investigate the redemption of promotional offers in a mobile service context. It specifically studies how mobile coupon redemption depends on the type of product offered, the convenience of accessing a retailer and the consumer’s shopping motivation. Retailers...
Persistent link: https://www.econbiz.de/10014723791
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Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing; Huang, Wei - In: The international review of retail, distribution and … 29 (2019) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
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The influence of product innovation messages on the intention to purchase incumbent products
Lee, Kyootai; Shim, Eugene; Kim, Jiyeon; Nam, Hyunjeong - In: Journal of Innovation & Knowledge (JIK) 6 (2021) 3, pp. 154-166
How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product innovation contents (i.e., performance...
Persistent link: https://www.econbiz.de/10013266796
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When vigilance prevails : the effect of regulatory focus and accountability on integrative negotiation outcomes
Peng, Ann; Dunn, Jennifer; Conlon, Donald E. - In: Organizational behavior and human decision processes : … 126 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10011299085
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
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Application of regulatory focus theory to search advertising
Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
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The influence of product innovation messages on the intention to purchase incumbent products
Lee, Kyootai; Shim, Eugene; Kim, Jiyeon; Nam, Hyunjeong - In: Journal of innovation & knowledge : JIK 6 (2021) 3, pp. 154-166
How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product innovation contents (i.e., performance...
Persistent link: https://www.econbiz.de/10012591352