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Dimensions of the destination’s sensory profile : case study, Muntenia
Stăncioiu, Aurelia-Felicia; Diţoiu, Mihail-Cristian; … - In: Theoretical and applied economics : GAER review 21 (2014) 4, pp. 81-98
Persistent link: https://www.econbiz.de/10010532210
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A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
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Marketing comes to its senses : a bibliometric review and integrated framework of sensory experience in marketing
Wörfel, Philipp; Frentz, Florentine; Tautu, Caroline - In: European journal of marketing 56 (2022) 3, pp. 704-737
Persistent link: https://www.econbiz.de/10013173445
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Customer-based brand equity for a tourism destination: The case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10013199916
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Impact of tourism marketing on destination image : industry perspectIves
Day, Jonathon; Cai, Liping A.; Murphy, Laurie - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10009622514
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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Judging the book be the cover : consumer preferences of hospitality industry uniforms for destination brands
Tasci, Asli D. A.; Guillet, Basek Denizci; Gartner, … - In: Tourism review : the official journal of the AIEST 69 (2014) 2, pp. 89-110
Persistent link: https://www.econbiz.de/10010410814
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The importance of country-of-origin construct dimensions in destination brand building
Krupka, Zoran; Mirt, Mateja; Ozretić Došen, Đurđana - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10012819233
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10012799979
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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593