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Consumer affinity as a key factor to mitigate reluctance to buy foreign products : the moderating role of organic and induced image to counteract negative communication campaigns a...
Serrano-Arcos, M. Mar; Fernández, Raquel Sanchez; … - In: Oeconomia Copernicana 15 (2024) 2, pp. 717-763
Persistent link: https://www.econbiz.de/10014636093
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A. - In: International marketing review 34 (2017) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
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A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
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A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600