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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina; Webster, Cynthia M. - In: The changing roles of advertising : [extended versions …, (pp. 103-114). 2013
Persistent link: https://www.econbiz.de/10009773047
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.; Saffert, Peter - In: Harvard business review : HBR 91 (2013) 6, pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: The changing roles of advertising : [extended versions …, (pp. 379-390). 2013
Persistent link: https://www.econbiz.de/10009773921
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The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene - In: Journal of marketing communications 19 (2013) 3, pp. 198-214
Persistent link: https://www.econbiz.de/10009774222
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
Feiz, Davood; Fakharyan, Meysam; Jalilvand, Mohammad Reza; … - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 101-125
Persistent link: https://www.econbiz.de/10009753170
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Cultural values in Indian television advertising
Khairullah, Durriya Z.; Khairullah, Zahid Y. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892