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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
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Measuring customer-based casino brand equity and its consequences
Tsai, Henry; Lo, Ada; Cheung, Catherine - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 806-824
Persistent link: https://www.econbiz.de/10010246262
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Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W. - In: Journal of air transport management 37 (2014), pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
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Influence of selcted psychographic factors on consumers' preference of FMCG brands
Mishra, Sanjaya; Chattopadhyay, Subho - In: Global journal of business management : GJBM 7 (2013) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10010382284
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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
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The relationships among brand equity, brand preference, and purchase intention : empirical evidence from the motorbike market in Vietnam
Tran Trung Vinh; Le Van Huy - In: International journal of economics and finance 8 (2016) 3, pp. 75-84
Persistent link: https://www.econbiz.de/10011447350
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The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi; Wong, IpKin Anthony; Shi, Guicheng; … - In: The journal of services marketing 28 (2014) 3, pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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Analyzing antecedents and consequences of multidimensional green brand equity
Ishaq, Muhammad Ishtiaq; Di Maria, Eleonora; Danish, … - In: The service industries journal 42 (2022) 5/6, pp. 453-479
Persistent link: https://www.econbiz.de/10013167438
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The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana; Varga, Akos; Horvat, Sandra; Škare, … - In: Journal of business research : JBR 142 (2022), pp. 221-241
Persistent link: https://www.econbiz.de/10013168133