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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers

Chokkannan, Pradeepkumar; Saripalli, Bhavani Shankar; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1187-1205

Persistent link: https://www.econbiz.de/10014285987

The effects of constrained mobile coupons in the mobile channel

Zhang, Hongchao; Yu, Yu; Qin, Yinggao - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014373389

In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption

Wang, Xia; Fu, Ning; Li, Yiding; Liu, Dong - In: Journal of global marketing 37 (2024) 3, pp. 159-174

Persistent link: https://www.econbiz.de/10015050008

Factors affecting mobile coupon acceptance through smartphone app

Ahmed, K. A. Asraar; Damodharan, V. S.; Kumaraperumal, S. - In: International journal of business information systems : … 46 (2024) 1, pp. 140-164

Persistent link: https://www.econbiz.de/10015061828

How does the mobile channel reshape the sales distribution in e-commerce?

Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon - In: Information systems research : ISR 31 (2020) 4, pp. 1164-1182

Persistent link: https://www.econbiz.de/10012493783

Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail

Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912

Persistent link: https://www.econbiz.de/10012298133

Mobile coupons: what to offer, to whom, and where?

Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: European Journal of Marketing 49 (2015) 5/6, pp. 851-873

Purpose – This paper aims to investigate the redemption of promotional offers in a mobile service context. It specifically studies how mobile coupon redemption depends on the type of product offered, the convenience of accessing a retailer and the consumer’s shopping motivation. Retailers...

Persistent link: https://www.econbiz.de/10014723791

Mobile promotions : a framework and research priorities

Andrews, Michelle; Goehring, Jody; Hui, Sam; Pancras, Joseph - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 15-24

Persistent link: https://www.econbiz.de/10011489455

Seizing the commuting moment : contextual targeting based on mobile transportation apps

Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174

Persistent link: https://www.econbiz.de/10012038214

Coupons going wireless : determinants of consumer intentions to redeem mobile coupons

Dickinger, Astrid; Kleijnen, Mirella - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 23-39

Persistent link: https://www.econbiz.de/10003838625