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92
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86
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85
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79
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78
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78
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77
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75
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71
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70
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69
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68
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68
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66
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61
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61
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61
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60
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59
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58
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56
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56
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56
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56
Chintagunta, Pradeep K.
55
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54
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91
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
92
Pinning and
promotion
: how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
93
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
94
The effects of adjacent competitors and
promotion
on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
95
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
96
How long has it been since the last deal? : consumer
promotion
timing expectations and promotional response
Liu, Yan
;
Balachander, Subramanian
- In:
Quantitative marketing and economics : QME
12
(
2014
)
1
,
pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
Saved in:
97
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
98
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
99
Managing long queues for holiday sales shopping
Qiu, Chun
;
Zhang, Wenqing
- In:
Journal of revenue and pricing management
15
(
2016
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011441303
Saved in:
100
Designing customer-oriented non-monetary promotions in the tourism industry
Kim, Ji-Hern
;
Min, Dongwon
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011484727
Saved in:
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