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92
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75
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71
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70
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69
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68
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66
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61
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61
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56
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date (oldest first)
101
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
102
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
103
The effect of product innovation,
promotion
, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
104
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
105
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
106
Determining optimal inventory policy and sales price under promotional expenditure for some Veblen products
Agrawal, Anil Kumar
;
Gupta, Amit Ambar
;
Vora, Manu K.
- In:
International journal of applied management science : IJAMS
14
(
2022
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10013252820
Saved in:
107
Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.
;
Mckiernan, Kyle
- In:
International journal of social entrepreneurship and …
6
(
2021
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
Saved in:
108
The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa
;
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
Saved in:
109
When to launch a sales
promotion
for online fashion products? : an empirical study
Hu, Haiqing
;
Tadikamalla, Pandu R.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 737-756
Persistent link: https://www.econbiz.de/10012309195
Saved in:
110
Consumer stockpiling and sales promotions
Lu, Anna
-
2017
promotion
depth is more effective than a change in
promotion
length. Our results suggest that this finding can be translated to …
Persistent link: https://www.econbiz.de/10011716175
Saved in:
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