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Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga; Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 3, pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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Determining optimal inventory policy and sales price under promotional expenditure for some Veblen products
Agrawal, Anil Kumar; Gupta, Amit Ambar; Vora, Manu K. - In: International journal of applied management science : IJAMS 14 (2022) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10013252820
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Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.; Mckiernan, Kyle - In: International journal of social entrepreneurship and … 6 (2021) 1, pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
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The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 20 (2013) 6, pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
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When to launch a sales promotion for online fashion products? : an empirical study
Hu, Haiqing; Tadikamalla, Pandu R. - In: Electronic commerce research 20 (2020) 4, pp. 737-756
Persistent link: https://www.econbiz.de/10012309195
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Consumer stockpiling and sales promotions
Lu, Anna - 2017
promotion depth is more effective than a change in promotion length. Our results suggest that this finding can be translated to …
Persistent link: https://www.econbiz.de/10011716175