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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Perspectives on customer demotion in loyalty programs
Cunningham, Lawrence F.; Conejo, Francisco - In: Marketingaspekte : Festschrift für Prof. Gerhard A. …, (pp. 77-86). 2015
Persistent link: https://www.econbiz.de/10011386332
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic
Conejo, Francisco - In: Journal of Consumer Marketing 29 (2012) 3, pp. 240-241
Persistent link: https://www.econbiz.de/10014848960
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This Means This, This Means That: A User's Guide to Semiotics, 2nd ed.
Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 3, pp. 310-310
Persistent link: https://www.econbiz.de/10014849026
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Marketing Semiotics: Signs, Strategies, and Brand Value
Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 4, pp. 384-385
Persistent link: https://www.econbiz.de/10014849942
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The Hidden Wealth of Customers: Realizing the Untapped Value of your Most Important Asset
Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 5, pp. 463-464
Persistent link: https://www.econbiz.de/10014850080
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Buying in: What We Buy and Who We Are
Conejo, Francisco - In: Journal of Product & Brand Management 20 (2011) 3, pp. 250-250
Persistent link: https://www.econbiz.de/10014896229
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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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The language of branding
Gaski, John F. - 2010
Persistent link: https://www.econbiz.de/10009247811