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Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae; Choi, Jungsil - In: Journal of retailing and consumer services 49 (2019), pp. 279-288
Persistent link: https://www.econbiz.de/10012025978
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung; Lim, Joon Ho - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
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Leveraging brand equity for effective visual product design
Heitmann, Mark; Landwehr, Jan Rüdiger; Schreiner, Thomas F. - In: Journal of marketing research 57 (2020) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li; Lu, Lu; Gursoy, Dogan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 3, pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
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A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.; Landwehr, Jan Rüdiger - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
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How lacking control drives fluency effects in evaluative judgment
Blair, Sean - In: Organizational behavior and human decision processes : … 156 (2020), pp. 97-112
Persistent link: https://www.econbiz.de/10012169563
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The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
Jaud, David A.; Melnyk, Valentyna - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171835
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The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis; Muehling, Darrel D.; King, Skyler - In: Journal of business research : JBR 98 (2019), pp. 33-49
Persistent link: https://www.econbiz.de/10012007158