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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market

Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347

Persistent link: https://www.econbiz.de/10010221547

Brewing the recipe for beer brand equity

Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100

Persistent link: https://www.econbiz.de/10011387633

Customer-Based brand equity drivers : a leading brand of beer in Estonia

Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences : open access journal 14 (2024) 4, pp. 1-40

the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian … brewery market. In order to achieve this goal, an empirical study was conducted based on the 17 customer-based/consumer …-based brand equity models: the 15 brand equity models, including the beer/beverage brand equity models, the 2 internal brand …

Persistent link: https://www.econbiz.de/10014526943

Millennials and the take-off of craft brands : preference formation in the U.S. beer industry

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021

Persistent link: https://www.econbiz.de/10012419468

Attitude and loyalty to two brands of beer of the same producer

Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69

Persistent link: https://www.econbiz.de/10011866201

The path to brand loyalty in the beer market

Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011859205

Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : Das Beispiel der deutschen Brauwirtschaft

Köster, Lars (contributor) - 2006

Zielsetzungen der Markenstärkemessung -- Grundlagen der Markenbewertung in Konsumgütermärkten -- Konzeptualisierung und Operationalisierung der Markenstarke -- Empirische Ergebnisse der Markenstärkemessung -- Implikationen für das Markenmanagement -- Zusammenfassung und Ausblick.