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The metrics that marketers muddle

Bendle, Neil T.; Bagga, Charan K. - In: MIT sloan management review 57 (2015/2016) 3, pp. 73-82

Persistent link: https://www.econbiz.de/10011457204

Assumptions of rationality in political marketing : the case of the republican autopsy

Bendle, Neil T.; Cotte, June - In: Journal of nonprofit & public sector marketing 28 (2016) 1, pp. 66-83

Persistent link: https://www.econbiz.de/10011458067

The marketing implications of financial accounting

Bendle, Neil T.; Knowles, Jonathan; Butt, Moeen Naseer - In: Marketing accountability for marketing and …, (pp. 15-47). 2021

Persistent link: https://www.econbiz.de/10012653763

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1132-1150

Persistent link: https://www.econbiz.de/10012659705

Key marketing metrics : the 50+ metrics every manager needs to know

Bendle, Neil T.; Farris, Paul W.; Pfeifer, Phillip E.; … - 2021 - Third edition

"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting...

Persistent link: https://www.econbiz.de/10012384704

Gift cards : a review and research agenda

Horne, Daniel; Bendle, Neil T. - In: The international review of retail, distribution and … 26 (2016) 2, pp. 171-201

Persistent link: https://www.econbiz.de/10011648631

Indirect prejudice : the danger in considering others' preferences during a primary election

Bendle, Neil T.; Thomsen, Matthew - In: Journal of customer behaviour 15 (2016) 3, pp. 239-259

Persistent link: https://www.econbiz.de/10011655753

Marketing in the age of Alexa : aI assistants will transform how companies and customers connect

Dawar, Niraj; Bendle, Neil T. - In: Harvard business review : HBR 96 (2018) 3, pp. 80-86

Persistent link: https://www.econbiz.de/10011879672

The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets

Bendle, Neil T.; Butt, Moeen Naseer - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 484-504

Persistent link: https://www.econbiz.de/10011884387

Forging a stronger academic-practitioner partnership : the case of Net Promoter Score (NPS)

Bendle, Neil T.; Bagga, Charan K.; Nastasoiu, Alina - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 210-226

Persistent link: https://www.econbiz.de/10012181617