//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mobile shopper marketing : key...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,550
Konsumentenverhalten
81,100
Online-Marketing
13,231
Internet marketing
13,115
Theorie
11,407
Theory
11,220
Relationship marketing
10,161
Beziehungsmarketing
10,126
Social Web
8,622
Social web
8,614
Technology
8,457
Brand management
8,302
Markenführung
8,256
Mobilkommunikation
7,003
Brand image
6,989
Mobile communications
6,963
Markenimage
6,949
Online-Handel
6,443
Online retailing
6,431
USA
6,272
Customer satisfaction
6,030
United States
6,014
Technologie
6,006
Kundenzufriedenheit
5,864
Deutschland
5,601
Electronic Commerce
5,573
Germany
5,211
E-commerce
5,145
Werbewirkung
4,714
Service quality
4,697
Advertising effects
4,666
Dienstleistungsqualität
4,649
Brand
4,465
Markenartikel
4,454
Einzelhandel
4,325
Retail trade
4,282
Advertising
4,061
Werbung
3,982
Marketingmanagement
3,693
Marketing management
3,672
more ...
less ...
Online availability
All
Undetermined
40,758
Free
27,549
Type of publication
All
Article
75,836
Book / Working Paper
40,495
Journal
341
Other
106
Type of publication (narrower categories)
All
Article in journal
61,484
Aufsatz in Zeitschrift
61,484
Graue Literatur
10,507
Non-commercial literature
10,507
Working Paper
8,957
Arbeitspapier
7,985
Aufsatz im Buch
7,761
Book section
7,761
Hochschulschrift
3,405
research-article
2,925
Thesis
2,423
Collection of articles of several authors
1,975
Sammelwerk
1,975
Aufsatzsammlung
1,208
Conference paper
796
Konferenzbeitrag
796
Konferenzschrift
721
Case study
555
Fallstudie
555
Bibliografie enthalten
514
Bibliography included
514
Amtsdruckschrift
459
Government document
459
Conference proceedings
395
Lehrbuch
376
Collection of articles written by one author
370
Sammlung
370
Article
341
Dissertation u.a. Prüfungsschriften
330
Ratgeber
310
Textbook
309
Guidebook
289
review-article
254
Reprint
202
conceptual-paper
198
review
188
Forschungsbericht
131
Statistik
125
Handbook
122
Handbuch
122
more ...
less ...
Language
All
English
101,729
German
9,680
Undetermined
3,933
French
509
Spanish
251
Russian
141
Polish
136
Italian
132
Portuguese
88
Dutch
65
Swedish
58
Danish
45
Hungarian
31
Norwegian
29
Slovak
26
Finnish
24
Lithuanian
20
Croatian
18
Czech
17
Romanian
16
Serbian
9
Bulgarian
7
Ukrainian
5
Chinese
5
Slovenian
4
Turkish
4
Multiple languages
3
Old English (ca. 450-1100)
2
Arabic
2
Bosnian
2
Modern Greek (1453-)
1
Indonesian
1
Japanese
1
Kazakh
1
Korean
1
Latvian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
124
Belk, Russell W.
117
Bauer, Hans H.
112
Mattila, Anna S.
111
Phau, Ian
103
Grunert, Klaus G.
102
Asongu, Simplice
98
Huber, Frank
98
Wiedmann, Klaus-Peter
95
Dwivedi, Yogesh Kumar
87
Grewal, Dhruv
86
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Herrmann, Andreas
83
Khare, Arpita
81
Gierl, Heribert
80
Sheth, Jagdish N.
80
Usman, Osly
76
Stavins, Joanna
75
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
71
Agarwal, Sumit
70
Septianto, Felix
70
Laroche, Michel
69
Bagozzi, Richard P.
68
Skiera, Bernd
67
Rajagopal
66
Wansink, Brian
65
Janssen, Maarten C. W.
64
Paul, Justin
64
Pelsmacker, Patrick de
64
Walsh, Gianfranco
62
Bruwer, Johan
61
Ko, Eunju
61
Verhoef, Peter C.
61
Chintagunta, Pradeep K.
60
Jang, Soocheong
58
Hollebeek, Linda D.
57
Karjaluoto, Heikki
56
Kreutzer, Ralf T.
55
more ...
less ...
Institution
All
National Bureau of Economic Research
611
Springer Fachmedien Wiesbaden
218
IGI Global
163
OECD
163
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
156
Federal Reserve Board (Board of Governors of the Federal Reserve System)
67
eSocialSciences
67
Europäische Kommission
49
Université Paris-Dauphine (Paris IX)
47
European Association of Agricultural Economists - EAAE
41
International Energy Agency
41
Edward Elgar Publishing
38
American Marketing Association
37
International Food Policy Research Institute (IFPRI)
37
Federal Reserve Bank of New York
36
Verlag Dr. Kovač
36
Information Resources Management Association
32
Organisation for Economic Co-operation and Development
32
International Labour Organization (ILO), United Nations
31
C.E.P.R. Discussion Papers
30
EconWPA
30
Books on Demand GmbH <Norderstedt>
29
Federal Reserve Bank of Chicago
28
World Bank Group
27
American Enterprise Institute
26
Federal Reserve Bank of San Francisco
26
Institut für Demoskopie Allensbach
26
Institute for the Study of Labor (IZA)
25
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
24
Haufe-Lexware GmbH & Co. KG
21
Inter-American Development Bank
21
Nomos Verlagsgesellschaft
21
Nordic Council of Ministers
21
The MIT Press
21
Agricultural and Applied Economics Association - AAEA
20
International Telecommunications Society
20
Carnegie Mellon University, Tepper School of Business
19
Foerder Institute for Economic Research, Eitan Berglas School of Economics
19
Friedrich-Schiller-Universität Jena
19
Department of Agricultural and Resource Economics, University of California-Berkeley
18
more ...
less ...
Published in...
All
Journal of business research : JBR
2,168
Journal of retailing and consumer services
1,990
International journal of hospitality management
836
International journal of consumer studies
775
Psychology & marketing
722
NBER working paper series
608
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Technological forecasting & social change : an international journal
531
SpringerLink / Bücher
528
Working paper / National Bureau of Economic Research, Inc.
501
NBER Working Paper
445
Management science : journal of the Institute for Operations Research and the Management Sciences
420
European Journal of Marketing
408
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
403
Journal of Consumer Marketing
395
Tourism management : research, policies, practice
389
European journal of marketing : EJM
378
Journal of marketing research : JMR
367
The journal of brand management : an international journal
366
Journal of travel and tourism marketing
363
Journal of marketing communications
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
339
Journal of marketing management : MM
337
Telecommunications policy : the international journal of digital economy, data sciences and new media
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of retailing
334
Cogent business & management
330
Journal of international consumer marketing
330
Journal of marketing
322
Marketing letters : a journal of research in marketing
313
Journal of the Academy of Marketing Science
308
International journal of internet marketing and advertising : IJIMA
307
Marketing intelligence & planning
303
Journal of fashion marketing and management
298
The international review of retail, distribution and consumer research
297
International journal of retail & distribution management
296
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
291
more ...
less ...
Source
All
ECONIS (ZBW)
104,548
RePEc
4,145
Other ZBW resources
3,952
USB Cologne (EcoSocSci)
2,155
EconStor
1,460
BASE
360
USB Cologne (business full texts)
96
OLC EcoSci
49
ArchiDok
13
more ...
less ...
Showing
1
-
10
of
116,778
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The factors that influence the acceptance and adoption of mobile marketing by university students
Cruz, Rui Manuel Nunes
;
Rosário, Albérico Travassos
; …
- In:
International journal of business and systems research …
15
(
2021
)
4
,
pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
Saved in:
2
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
3
The Smartphone as a pacifying
technology
Melumad, Shiri
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
2
,
pp. 237-255
Persistent link: https://www.econbiz.de/10012315482
Saved in:
4
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
5
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
6
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
7
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
8
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
9
Herding the hordes : using location-based services and mobile messaging to affect visitor behavior
Högberg, Johan
;
Wästlund, Erik
;
Aas, Tor Helge
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 870-878
Persistent link: https://www.econbiz.de/10012230397
Saved in:
10
Consumer attitudes toward the adoption of mobile marketing in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->