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Sensory aspects of retailing : theoretical and practical implications

Biswas, Dipayan - In: Journal of retailing 95 (2019) 4, pp. 111-115

Persistent link: https://www.econbiz.de/10012154080

Feel the music! : exploring the cross-modal correspondence between music and haptic perceptions of softness

Imschloß, Monika; Kuehnl, Christina - In: Journal of retailing 95 (2019) 4, pp. 158-169

Persistent link: https://www.econbiz.de/10012154085

Sensory aspects of package design

Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10011704683

Perception is reality... : how digital retail environments influence brand perceptions through presence

Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96

Persistent link: https://www.econbiz.de/10012430468

The sound of music : the effect of timbral sound quality in audio logos on brand personality perception

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

Persistent link: https://www.econbiz.de/10014384292

Do we always drink the same coffee? : the effect of weight and colour on takeaway coffee perception

Sakarya, Asli; Dortyol, Ibrahim Taylan - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 72-89

Persistent link: https://www.econbiz.de/10013367776

Sensory marketing in hospitality : a critical synthesis and reflection

Fong, Lawrence Hoc Nang; Lei, Soey Sut Ieng; Chow, … - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2916-2928

Persistent link: https://www.econbiz.de/10014314891

How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory

Fan, Yulan; Wong, IpKin Anthony; Lin, Zhiwei - In: Tourism management perspectives : TMP 47 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014318842

More voices persuade : the attentional benefits of voice numerosity

Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10014322176

Exploring the influence of sensory marketing on brand perception

Krupka, Zoran - In: Naše gospodarstvo : NG 69 (2023) 3, pp. 45-55

involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents … research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b … on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have …

Persistent link: https://www.econbiz.de/10014425575