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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869
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Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Journal of retailing and consumer services 46 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
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The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare; De Angelis, Matteo; Peluso, Alessandro M. - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
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A methodological framework to assess social media strategies of event and destination management organizations
Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012176603
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Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
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Product touch in the real and digital world : how do consumers react?
Pino, Giovanni; Amatulli, Cesare; Nataraajan, Rajan; De … - In: Journal of business research : JBR 112 (2020), pp. 492-501
Persistent link: https://www.econbiz.de/10012230636
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Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.; Pino, Giovanni; Amatulli, Cesare; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
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When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
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Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi; Peluso, Alessandro M.; Prete, M. Irene; … - In: Customer-centric marketing strategies : tools for …, (pp. 435-452). 2013
Persistent link: https://www.econbiz.de/10009669509