Narrow search
Showing 31 - 40 of 75,653
Cover Image
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Cover Image
When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Cover Image
Examining the causal relationship between consumers and brand with CSR
Sombultawee, Kedwadee - In: Journal of international business and economics : JIBE 16 (2016) 2, pp. 7-14
Persistent link: https://www.econbiz.de/10011514170
Cover Image
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Cover Image
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi; Wong, IpKin Anthony; Shi, Guicheng; … - In: The journal of services marketing 28 (2014) 3, pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Cover Image
"Marken sind Treiber der Nachhaltigkeit - seit jeher"
Köhler, Christian; Klepper, Dominik - In: CSR und Brand Management : Marken nachhaltig führen, (pp. 53-61). 2014
Persistent link: https://www.econbiz.de/10010394063
Cover Image
Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
Cover Image
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Cover Image
CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali; Tofighi, Maryam - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
Cover Image
Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.; Kresic, Katie - In: Public relations for social responsibility : affirming …, (pp. 149-163). 2021
Persistent link: https://www.econbiz.de/10012587443