Narrow search
Showing 11 - 20 of 363,227
Cover Image
Operations of online advertising services and publishers' option
Srinivasan, A.; Kwon, C. - In: Journal of the Operational Research Society : OR 63 (2012) 5, pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Cover Image
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Cover Image
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 5, pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Cover Image
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.; Aalberts, Robert J. - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Cover Image
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Cover Image
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Cover Image
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Cover Image
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Cover Image
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Cover Image
Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737