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Investigating the portrayal and influence of sustainability claims in an environmental advertising context

Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10010402635

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

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Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10010479015

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

Persistent link: https://www.econbiz.de/10011478607

Are cartoon ads effective for adult consumers?

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10010394711

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Fits like a glove : how companies can ensure congruence between influencer and brand

Kristal, Samuel; Toth, Laura - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 57-62

Persistent link: https://www.econbiz.de/10013165931

Hand movement speed in advertising elicits gender stereotypes and consumer responses

Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345

Persistent link: https://www.econbiz.de/10012796106

Informational and noninformational advertising content

Tsai, Yi-Lin; Honka, Elisabeth - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1030-1058

Persistent link: https://www.econbiz.de/10012796138