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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio; Noci, Giuliano - In: EuroMed journal of business 4 (2009) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
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Building a targeted pharmacy customer engagement approach
Hamilton, John - In: International journal of pharmaceutical and healthcare … 3 (2009) 4, pp. 381-396
Persistent link: https://www.econbiz.de/10003929858
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388