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Showing
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date (oldest first)
1
Advertising to a social network
Zubcsek, Peter
;
Sárváry, Miklós
- In:
Quantitative marketing and economics : QME
9
(
2011
)
1
,
pp. 71-107
Persistent link: https://www.econbiz.de/10009006705
Saved in:
2
Competitive contagion in networks
Goyal, Sanjeev
;
Heidari, Hoda
;
Kearns, Michael
- In:
Games and economic behavior
113
(
2019
),
pp. 58-79
Persistent link: https://www.econbiz.de/10012174466
Saved in:
3
Effects of online reviews and
competition
on quality and pricing strategies
Zhao, Cui
;
Wang, Xiaojun
;
Xiao, Yongbo
;
Sheng, Jie
- In:
Production and operations management : the flagship …
31
(
2022
)
10
,
pp. 3840-3858
Persistent link: https://www.econbiz.de/10013419408
Saved in:
4
The impact of online reviews in the presence of customer returns
Sun, Miao
;
Chen, Jing
;
Tian, Ye
;
Yan, Yufei
- In:
International journal of production economics
232
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495550
Saved in:
5
Know yourself and know your enemy : an analysis of firm recommendations and consumer reviews in a competitive environment
Jabr, Wael
;
Zheng, Zhiqiang
- In:
Management information systems : mis quarterly
38
(
2014
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10010405668
Saved in:
6
Is more better? : the divide between retailer’s and manufacturers' preferences for reviews and review monetization
Zhang, Haozhao
;
Zhang, Zhe
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1349-1410
Persistent link: https://www.econbiz.de/10012631432
Saved in:
7
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
8
How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Xu, Yingwei
;
Wu, Haibo
;
Li, Rui
- In:
Applied economics letters
31
(
2024
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10014442036
Saved in:
9
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
10
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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