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Integrating identity, strategy and communications for trust, loyalty and commitment

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Persistent link: https://www.econbiz.de/10011698245

A framework of place branding, place image, and place reputation : antecedents and moderators

Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264

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Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889

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IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting

Foroudi, Mohammad Mahdi; Foroudi, Pantea; Jin, Zhongqi - In: Building corporate identity, image and reputation in …, (pp. 113-139). 2022

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Linking identity and heritage with image and a reputation for competition

Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325

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Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227

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Nations as brands : cinema's place in the branding role

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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

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Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory

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