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Consumer-based approach to cus...
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Consumer behaviour
93
Konsumentenverhalten
93
Beziehungsmarketing
52
Relationship marketing
52
Brand management
42
Markenführung
42
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
36
Service quality
36
Brand image
32
Markenimage
32
Emotion
26
Social Web
26
Social web
26
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24
Glücksspiel
24
Intelligence
16
Intelligenz
16
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Virales Marketing
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Tourismus
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Customer engagement
11
Customer integration
10
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Language
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English
211
Undetermined
14
Spanish
2
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Loureiro, Sandra Maria Correia
139
Prentice, Catherine
89
Bilro, Ricardo Godinho
19
Kaufmann, Hans Rüdiger
13
Guerreiro, João Pedro Silva Martins
11
Kaufmann, Hans Ruediger
8
Wong, IpKin Anthony
8
Japutra, Arnold
7
King, Brian
7
Romero, Jaime
7
Sarmento, Eduardo Moraes
7
Wang, Xuequn
7
Hsiao, Aaron
6
Langaro, Daniela
5
Nguyen Tuyet-Mai
5
Breazeale, Michael
4
Jiménez-Barreto, Jano
4
Ribeiro, Lara
4
Woodside, Arch G.
4
Correia Loureiro, Sandra Maria
3
Dominique-Ferreira, Sergio
3
Eloy, Sara
3
Guerreiro, João
3
King, Brian E.M.
3
Koo, Dong-Mo
3
Miranda, Francisco J.
3
Nascimento, Jorge
3
Pires, Ana Regina
3
Quach, Sara
3
Rita, Paulo
3
Rosado-Pinto, Filipa
3
Roschk, Holger
3
Thaichon, Park
3
Vada, Sera
3
Vrontis, Demetris
3
Weaven, Scott
3
Al-Ansi, Amr
2
Ali, Faizan
2
Altinay, Levent
2
Amorim, Marlene
2
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International XR Conference / Annual conference <7., 2022, Lissabon>
1
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Journal of retailing and consumer services
29
Journal of promotion management : innovations in planning and applied research
18
Journal of business research : JBR
15
International journal of hospitality management
13
Journal of hospitality marketing & management
7
Services marketing quarterly
7
Journal of promotion management : JPM
6
International journal of contemporary hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Psychology & marketing
5
Cogent Business & Management
4
International journal of consumer studies
4
Journal of travel and tourism marketing
4
International Journal of Tourism Research
3
Journal for international business and entrepreneurship development
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Managerial challenges and social impacts of virtual and augmented reality
3
The journal of brand management : an international journal
3
The service industries journal
3
World review of entrepreneurship, management and sustainable development
3
Advances in computational intelligence and robotics (ACIR) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
EuroMed Journal of Business
2
International Journal of Consumer Studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of Business Research
2
Journal of marketing communications
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Premier reference source
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Tourism Review
2
Tourism management perspectives : TMP
2
Baltic journal of management
1
Benchmarking: An International Journal
1
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Source
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ECONIS (ZBW)
190
Other ZBW resources
17
OLC EcoSci
10
RePEc
6
EconStor
4
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227
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1
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
2
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
6
Managerial challenges and social impacts of virtual and augmented reality
Loureiro, Sandra Maria Correia
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012135428
Saved in:
7
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
8
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
9
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
10
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
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