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How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M. - In: International marketing review 31 (2014) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
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As worlds collide : the role of marketing management in customer-to-customer interactions
Ekpo, Akon E.; Riley, Breagin K.; Thomas, Kevin D.; … - In: Journal of business research : JBR 68 (2015) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10010433158
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Postcolonial Marketing Communication : Images from the Margin
Das, Arindam (ed.); Chaudhuri, Himadri Roy (ed.);  … - 2024
Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies, Marketing Communications, and Counter...
Persistent link: https://www.econbiz.de/10014519031
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Factors influencing consumers' purchase intentions towards made-to-order tea drinks in China
Wang, Zixuan Ricky; Marjerison, Rob Kim - In: International journal of food and beverage … 4 (2019) 2, pp. 29-52
Persistent link: https://www.econbiz.de/10012117705
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Elite China : luxury consumer behaviour in China
Lu, Xiao - 2008
Persistent link: https://www.econbiz.de/10003758068
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Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Hou, Jundong; Du, Lanying; Li, Jianfeng - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10003781664
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Regional differences of country image effect in Chinese market
Li, Dongjin; An, Shenghui; Ahn, Jongseok - In: Nankai business review international 1 (2010) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10003971961
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Chinese food retailers' positioning strategies and the influence on their buying behaviour
Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 196-209
Persistent link: https://www.econbiz.de/10003977191
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Consumer market segmentation in China
Chang, En Chi - In: Handbook of contemporary marketing in China : theories …, (pp. 185-208). 2011
Persistent link: https://www.econbiz.de/10008987117