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Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali; Wu, Cedric Hsi-Jui - In: Journal of Islamic marketing 13 (2022) 3, pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
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The impact of gamification adoption intention on brand awareness and loyalty in tourism : the mediating effect of customer engagement
Abou-Shouk, Mohamed; Soliman, Mohammad - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588590
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Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
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Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China
Gao, Lingling; Bai, Xuesong - In: Journal of retailing and consumer services 21 (2014) 4, pp. 653-665
Persistent link: https://www.econbiz.de/10010388513
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and …
Persistent link: https://www.econbiz.de/10012601505
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The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
Ningrum, Khoirina Kencana; Roostika, Ratna - 2021
Persistent link: https://www.econbiz.de/10012621197