Narrow search
Showing 1 - 10 of 139,267
Cover Image
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Cover Image
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly; Masters, Tamara M.; Yu-Buck, Grace F. - In: Journal of business research : JBR 139 (2022), pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Cover Image
"We are not the shoes of white supremacists" : a critical race perspective of consumer responses to brand attempts at countering racist associations
Wei, ML; Bunjun, Benita - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1252-1279
Persistent link: https://www.econbiz.de/10012395544
Cover Image
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.; Rosenbaum, Judith E. - In: International journal of consumer studies 47 (2023) 3, pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Cover Image
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.; Maree, T. - In: International journal of internet marketing and … 13 (2019) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Cover Image
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Cover Image
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 24 (2018) 1, pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Cover Image
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya; Cavanaugh, Lisa A.; Dahl, Darren W. - In: Journal of marketing 86 (2022) 6, pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Cover Image
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa; Oliveira, Rodrigo - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10015047538