Narrow search
Showing 1 - 10 of 108,953
Cover Image
Copyright and Trademark Issues in the Pharmaceutical Industry : Generic Compliance or Brand Drug Imitating: 'Copycat or Compliance'
Termini, Roseann B.; Miele, Amy - 2014
majority of intellectual property litigation stems from the interplay between generic or imitator drug and brand name or …
Persistent link: https://www.econbiz.de/10014161252
Cover Image
Counterfeit Defeat Brands
Rana, Gunjan Sharma - 2005
This article gives an overview of counterfeit brands in India. The article gives a reader an overall view of counterfeit brands in India with the amount of damage done to each sector. The thrust area of this article is on specific industries like FMCG, Consumer Durable, Pharmaceutical and Rural...
Persistent link: https://www.econbiz.de/10014065752
Cover Image
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit; Gaganpreet Singh - In: Marketing Case Studies in Emerging Markets : …, (pp. 233-241). 2024
Persistent link: https://www.econbiz.de/10014528185
Cover Image
The future of brand protection : responding to the global risk
Wilson, Jeremy M. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Cover Image
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Cover Image
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Cover Image
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Cover Image
Brand imitation: a dynamic-game approach
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: International journal of production economics 205 (2018), pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Cover Image
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Cover Image
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.; Grammich, Clifford A. - In: Business horizons 63 (2020) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10012238290