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151
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
152
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
153
Consumer rental car choice : price, agent, and
brand
effects
Ainscough, Thomas L.
;
Trocchia, Philip J.
;
Gum, John R.
- In:
Journal of business & economics research
7
(
2009
)
7
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
Saved in:
154
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
155
Product-design perception and
brand
strength
Leder, Helmut
;
Carbon, Claus-Christian
;
Kreuzbauer, Robert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
2
,
pp. 4-7
Persistent link: https://www.econbiz.de/10003456378
Saved in:
156
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
157
The learning effects of brands : determined through Markovian analysis of
brand
switching
Roy, Dilip
;
Tewari, Rupam
;
Tewari, Anupama
- In:
Journal of management research
1
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003914673
Saved in:
158
Brand
architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10003928477
Saved in:
159
Consumer brands as collateral : opportunities for asset-based lenders
Sherman, Gerald
;
Fine, Michael
;
Gurwitz, Jonathan
- In:
Commercial lending review
24
(
2009
)
6
,
pp. 15-47
Persistent link: https://www.econbiz.de/10003932767
Saved in:
160
Seven lessons for building a winning
brand
in China
Nunes, Paul F.
;
Piotroski, Susan A.
;
Teo, Lay Lim
; …
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003940004
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