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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie; Hingston, Sean T. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Looking at brands through children’s eyes
Urbick, Bryan - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 370-371
Persistent link: https://www.econbiz.de/10009425028
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It’s called fruit juice so it’s good for me ... right? : an exploratory study of children’s fruit content inferences made from food brand names and packaging
Maher, Jill K. - In: The journal of applied business research 28 (2012) 3, pp. 501-513
Persistent link: https://www.econbiz.de/10009554693
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The development of brand attitudes among young consumers
Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
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Brand kids
Lindstrom, Martin - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 66-67
Persistent link: https://www.econbiz.de/10003700834
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Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.; Wear, Henry T.; Heere, Bob - In: Sport management review 23 (2020) 3, pp. 428-442
Persistent link: https://www.econbiz.de/10012295893