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Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.; Trail, Galen T. - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
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New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson; Kang, Philip; Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
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Service quality of sports centers and customer loyalty
Lee, Sheng Yen - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
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Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach
Theodorakis, Nicholas D.; Dimmock, James; Wann, Daniel; … - In: European Sport management quarterly : ESMQ 10 (2010) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10003989358
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Rival salience and sport team identification
Luellen, Tara B.; Wann, Daniel L. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
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Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian; Wann, Daniel L.; Zapalac, Ryan K. - In: The journal of consumer marketing 32 (2015) 3, pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
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New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Self-categorization process in sport : an examination of the "Linsanity" phenomenon in Taiwan
Chen, Kuan-Ju; Phua, Joe - In: Sport management review 19 (2016) 4, pp. 431-440
Persistent link: https://www.econbiz.de/10011566679