Narrow search
Showing 1 - 10 of 126,023
Cover Image
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Cover Image
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit; Gaganpreet Singh - In: Marketing Case Studies in Emerging Markets : …, (pp. 233-241). 2024
Persistent link: https://www.econbiz.de/10014528185
Cover Image
The future of brand protection : responding to the global risk
Wilson, Jeremy M. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Cover Image
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Cover Image
Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo - In: Business history 60 (2018) 8, pp. 1127-1146
Persistent link: https://www.econbiz.de/10012042116
Cover Image
Copyright and Trademark Issues in the Pharmaceutical Industry : Generic Compliance or Brand Drug Imitating: 'Copycat or Compliance'
Termini, Roseann B.; Miele, Amy - 2014
majority of intellectual property litigation stems from the interplay between generic or imitator drug and brand name or …
Persistent link: https://www.econbiz.de/10014161252
Cover Image
Counterfeit Defeat Brands
Rana, Gunjan Sharma - 2005
This article gives an overview of counterfeit brands in India. The article gives a reader an overall view of … counterfeit brands in India with the amount of damage done to each sector. The thrust area of this article is on specific …
Persistent link: https://www.econbiz.de/10014065752
Cover Image
What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges - In: The journal of brand management : an international journal 27 (2020) 6, pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Cover Image
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.; Morris, Bruce; Friedman, Ana - In: Business horizons 64 (2021) 5, pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Cover Image
Trademarks and the cost of equity capital
Yang, Bin; An, Zhe; Gao, Xin; Li, Donghui - In: The journal of corporate finance : contracting, … 83 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014513171