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The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta; Klucarova, Sona; Boman, Laura - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
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Potential effects of Instagram usage on conspicuous consumption of premium luxurious fashion products among Bulgarians
Zhechev, Vladimir; Sekulova, Daniela - In: Central European business review : CEBR 13 (2024) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10015049196
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Personal interest branding : source of price premium
Suchomelova, Aneta; Prochazka, Jakub; Durinik, Michal - In: Journal of international consumer marketing 29 (2017) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
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Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
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Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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The Fabergé sydrome
Yeoman, Ian - In: Journal of revenue and pricing management 13 (2014) 1, pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
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Conspicuous Consumption, Luxury Products and Counterfeit Market in the UK
My Pham, Trang - 2017
The fast growth of fashion brands and the popularity of counterfeit goods has posed certain challenges to the existing and new luxury fashion brand players. This study elaborates on the factors driving the market for counterfeit products in the UK. The data collected by means of survey...
Persistent link: https://www.econbiz.de/10012955330
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Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada - In: Journal of business research : JBR 120 (2020), pp. 286-293
Persistent link: https://www.econbiz.de/10012417130