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The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility

Powell, Shaun M. - In: European Journal of Marketing 45 (2011) 9/10, pp. 1365-1379

Purpose – The commentary aims to consider the nexus between corporate marketing, ethical corporate marketing, ethical corporate identity and corporate social responsibility. It seeks to take an explicit internal organisational perspective. It also aims to identify future research avenues....

Persistent link: https://www.econbiz.de/10014722768

Organizational branding within creative SMEs

Powell, Shaun M. - In: Contemporary thoughts on corporate branding and …, (pp. 115-137). 2008

Persistent link: https://www.econbiz.de/10003773429

The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective

Powell, Shaun M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1365-1379

Persistent link: https://www.econbiz.de/10009378664

Twenty-one years of the Journal of Brand Management : a commemorative review

Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701

Persistent link: https://www.econbiz.de/10010514150

Journal of Brand Management : year end review 2015

Powell, Shaun M. - In: The journal of brand management : an international journal 22 (2015) 9, pp. 715-720

Persistent link: https://www.econbiz.de/10011438489

Journal of brand management - year end review 2016

Powell, Shaun M. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 601-611

Persistent link: https://www.econbiz.de/10011625220

Journal of Brand Management : year end review 2018

Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499

Persistent link: https://www.econbiz.de/10011962800

Journal of Brand Management : year end review 2019

Powell, Shaun M. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 615-620

Persistent link: https://www.econbiz.de/10012120859

Journal of brand management : year end review 2017

Powell, Shaun M. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 509-515

Persistent link: https://www.econbiz.de/10011771414

Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 685-688

Persistent link: https://www.econbiz.de/10010514155