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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 38 (2019) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle; Bae, Young Han; Jun, Jong Woo - In: International journal of internet marketing and … 10 (2016) 4, pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal - In: Journal of accounting & management information systems … 18 (2019) 4, pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
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Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16
The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...
Persistent link: https://www.econbiz.de/10014504754
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse; Maree, Tania - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...
Persistent link: https://www.econbiz.de/10011435593
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Variety effects in mobile advertising
Rafieian, Omid; Yoganarasimhan, Hema - In: Journal of marketing research 59 (2022) 4, pp. 718-738
Persistent link: https://www.econbiz.de/10013389198