//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Broadcasting and narrowcasting...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,543
Konsumentenverhalten
81,093
Werbung
13,886
Theorie
12,832
Theory
12,579
Cognition
11,727
Kognition
11,672
Advertising
11,359
Emotion
10,797
Relationship marketing
9,503
Beziehungsmarketing
9,464
Brand management
8,323
Markenführung
8,265
Werbewirkung
8,028
Advertising effects
7,801
Brand image
7,121
Markenimage
7,095
USA
6,911
United States
6,469
Customer satisfaction
6,125
Online-Marketing
6,102
Internet marketing
6,083
Deutschland
6,060
Kundenzufriedenheit
5,959
Online-Handel
5,729
Online retailing
5,719
Social Web
5,483
Social web
5,478
Experiment
5,300
Germany
5,198
Service quality
4,770
Dienstleistungsqualität
4,719
Markenartikel
4,701
Brand
4,626
Einzelhandel
4,344
Retail trade
4,278
Electronic Commerce
3,806
E-commerce
3,690
Verbraucherverhalten
3,604
Marketingmanagement
3,325
more ...
less ...
Online availability
All
Undetermined
42,593
Free
27,819
Type of publication
All
Article
80,373
Book / Working Paper
42,679
Journal
382
Other
41
Database
1
Type of publication (narrower categories)
All
Article in journal
65,847
Aufsatz in Zeitschrift
65,847
Graue Literatur
11,492
Non-commercial literature
11,492
Working Paper
10,305
Arbeitspapier
9,354
Aufsatz im Buch
7,677
Book section
7,677
Hochschulschrift
3,785
research-article
3,034
Thesis
2,547
Collection of articles of several authors
1,686
Sammelwerk
1,686
Aufsatzsammlung
1,101
Conference paper
681
Konferenzbeitrag
681
Konferenzschrift
598
Bibliografie enthalten
555
Bibliography included
555
Case study
433
Fallstudie
433
Lehrbuch
432
Collection of articles written by one author
428
Sammlung
428
Dissertation u.a. Prüfungsschriften
427
Textbook
352
Conference proceedings
273
review-article
261
Reprint
260
Amtsdruckschrift
240
Government document
240
conceptual-paper
213
Article
204
review
200
Ratgeber
159
Guidebook
137
Systematic review
128
Übersichtsarbeit
128
Statistik
125
case-report
125
more ...
less ...
Language
All
English
107,944
German
10,541
Undetermined
3,897
French
543
Spanish
138
Polish
136
Italian
105
Russian
79
Swedish
64
Danish
40
Dutch
37
Portuguese
30
Hungarian
25
Norwegian
25
Finnish
22
Czech
13
Romanian
13
Lithuanian
10
Slovak
10
Croatian
8
Serbian
6
Bulgarian
4
Chinese
4
Multiple languages
3
Slovenian
3
Turkish
3
Arabic
2
Indonesian
2
Malay (macrolanguage)
2
Ukrainian
2
Afrikaans
1
Bosnian
1
Hebrew
1
Macedonian
1
Albanian
1
Vietnamese
1
more ...
less ...
Author
All
Han, Heesup
128
Gierl, Heribert
122
Belk, Russell W.
121
Mattila, Anna S.
114
Phau, Ian
113
Grunert, Klaus G.
110
Bauer, Hans H.
108
Pelsmacker, Patrick de
107
Huber, Frank
101
Kaiser, Harry M.
98
Heckman, James J.
95
Usman, Osly
90
Foxall, Gordon R.
86
Lusk, Jayson L.
86
Herrmann, Andreas
85
Bagozzi, Richard P.
83
Eisend, Martin
83
Wiedmann, Klaus-Peter
83
Sheth, Jagdish N.
81
Grewal, Dhruv
80
Khare, Arpita
79
Septianto, Felix
79
Dwivedi, Yogesh Kumar
76
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
74
Anderson, Simon P.
72
Agarwal, Sumit
71
Wansink, Brian
71
Laroche, Michel
69
Chintagunta, Pradeep K.
68
Stavins, Joanna
68
Walsh, Gianfranco
66
Chen, Xi
65
Esch, Franz-Rudolf
65
Paul, Justin
65
Ashkanasy, Neal M.
63
Gröppel-Klein, Andrea
63
Jang, Soocheong
62
Verhoef, Peter C.
62
Bruwer, Johan
61
more ...
less ...
Institution
All
National Bureau of Economic Research
761
Springer Fachmedien Wiesbaden
205
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
OECD
67
IGI Global
62
American Marketing Association
41
Verlag Dr. Kovač
39
Edward Elgar Publishing
34
International Energy Agency
30
C.E.P.R. Discussion Papers
29
Books on Demand GmbH <Norderstedt>
27
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Université Paris-Dauphine (Paris IX)
26
HAL
24
Information Resources Management Association
22
EconWPA
21
Zentralausschuss der Werbewirtschaft
21
International Monetary Fund
20
Nordic Council of Ministers
20
Friedrich-Schiller-Universität Jena
19
International Monetary Fund (IMF)
18
Springer-Verlag GmbH
18
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
17
European Society for Opinion and Marketing Research
17
Universität Mannheim
16
Haufe-Lexware GmbH & Co. KG
15
Nomos Verlagsgesellschaft
15
INSEAD
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Erasmus Research Institute of Management
13
Peter Lang GmbH
13
Shaker Verlag
13
Université Paris-Dauphine
13
eSocialSciences
13
Agricultural and Applied Economics Association - AAEA
12
Christian-Albrechts-Universität zu Kiel
12
Springer International Publishing
12
Technische Universität Braunschweig
12
Axel-Springer-Verlag
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,263
Journal of retailing and consumer services
1,996
International journal of hospitality management
910
Psychology & marketing
793
International journal of consumer studies
781
NBER working paper series
757
Journal of consumer research : JCR ; an interdisciplinary bimonthly
652
Working paper / National Bureau of Economic Research, Inc.
642
NBER Working Paper
572
Discussion paper series / IZA
513
European Journal of Marketing
508
SpringerLink / Bücher
505
Journal of advertising research
497
Journal of Consumer Marketing
474
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Journal of marketing research : JMR
438
European journal of marketing : EJM
427
Asia Pacific journal of marketing and logistics
410
Journal of business ethics : JOBE
405
The journal of product & brand management
405
Journal of economic psychology : research in economic psychology and behavioral economics
403
Tourism management : research, policies, practice
399
Journal of marketing communications
391
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
374
The journal of brand management : an international journal
371
Journal of marketing
369
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of marketing management : MM
353
Journal of travel and tourism marketing
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
353
Journal of advertising : official publication of the American Academy of Advertising
344
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
336
Journal of retailing
333
Cogent business & management
331
International journal of advertising : the quarterly review of marketing communications
322
Journal of the Academy of Marketing Science
322
Technological forecasting & social change : an international journal
316
International journal of advertising : the review of marketing communications
309
Journal of economic behavior & organization : JEBO
309
more ...
less ...
Source
All
ECONIS (ZBW)
113,053
Other ZBW resources
4,025
USB Cologne (EcoSocSci)
2,986
RePEc
1,881
EconStor
1,234
BASE
192
OLC EcoSci
54
USB Cologne (business full texts)
41
ArchiDok
10
more ...
less ...
Showing
61
-
70
of
123,476
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Advertising
and consumption
Hogg, Margaret K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10008669072
Saved in:
62
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
63
Consumer responses to sex appeal
advertising
: a cross-cultural study
Fang Liu
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
Saved in:
64
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in
advertising
and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
65
Popcorn in the cinema : oral interference sabotages
advertising
effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
66
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
67
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
68
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
69
Does gay-themed
advertising
haunt your brand? : the impact of gay-themed
advertising
on young heterosexual consumers
Um, Nam-Hyun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 811-832
Persistent link: https://www.econbiz.de/10010467576
Saved in:
70
Regulatory congruence effects in two-sided
advertising
: the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->