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Political Marketing and Manage...
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Mensah, Kobby
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Digital Business in Africa : Social Media and Related Technologies
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Food policy : economics planning and politics of food and agriculture
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International journal of bank marketing
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Journal of financial services marketing
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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ECONIS (ZBW)
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Political party brand management in Ghana
Mensah, Kobby
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 121-146)
.
2021
Persistent link: https://www.econbiz.de/10012651447
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2
Implementation of healthy food environment policies to prevent nutrition-related non-communicable diseases in Ghana : national experts' assessment of government action
Laar, Amos
;
Barnes, Amy
;
Aryeetey, Richmond
;
Tandoh, Akua
; …
- In:
Food policy : economics planning and politics of food …
93
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012518335
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3
Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Mensah, Kobby
;
Narteh, Bedman
;
Hinson, Robert
;
Kosiba, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 67-95)
.
2022
Persistent link: https://www.econbiz.de/10013282690
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4
Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services
Mensah, Kobby
;
Madichie, Nnamdi O.
;
Mensah, Gilbert Kofi
; …
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 536-557
Persistent link: https://www.econbiz.de/10013396366
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5
The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy
Mensah, Kobby
;
Amenuvor, Fortune Edem
- In:
Journal of financial services marketing
27
(
2022
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013390898
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6
Formal salesforce controls and service-sales ambidexterity : the moderating role of salespeople's grit
Amenuvor, Fortune Edem
;
Mensah, Kobby
;
Nkukpornu, Atsu
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 375-390
Persistent link: https://www.econbiz.de/10014313024
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7
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
Saved in:
8
Political marketing and management in Ghana : a new architecture
Mensah, Kobby
;
Abugre, James B.
;
Ahenkan, Albert
; …
-
2017
Persistent link: https://www.econbiz.de/10011667157
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