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Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
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The low effect of perceived risk in the relation between hedonic values and purchase intention
Arruda Filho, Emílio José Montero; Simões, Júnio De … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 128-148
Persistent link: https://www.econbiz.de/10012178693
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Social commerce and the hedonic utilitarian nexus : an empirical analysis
Barakat, Karine Aoun; Dabbous, Amal; Sayegh, May Merhej - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 28-48
Persistent link: https://www.econbiz.de/10012605358
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Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
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The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti; Chen, Ming-Yi - In: Electronic commerce research 15 (2015) 4, pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
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Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan; Kara, Ali - In: Journal of euromarketing 24 (2015) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
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Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
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Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International journal of business performance management 16 (2015) 2/3, pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
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Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, ChiaChi; Chen, Chi-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 39-65
Persistent link: https://www.econbiz.de/10011433895