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1
Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi
;
Parvinen, Petri
;
Malmivaara, Tuuli
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
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2
The low effect of perceived risk in the relation between hedonic values and purchase intention
Arruda Filho, Emílio José Montero
;
Simões, Júnio De …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 128-148
Persistent link: https://www.econbiz.de/10012178693
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3
Social commerce and the hedonic utilitarian nexus : an empirical analysis
Barakat, Karine Aoun
;
Dabbous, Amal
;
Sayegh, May Merhej
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 28-48
Persistent link: https://www.econbiz.de/10012605358
Saved in:
4
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
5
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
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6
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
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7
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
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8
Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta
;
Petljak, Kristina
;
Stulec, Ivana
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
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9
Hedonic tariff choice and consequences of flat-rate bias : the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of fla...
Uhrich, Fabian
-
2013
-
1., Aufl
Persistent link: https://www.econbiz.de/10009702980
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10
Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, ChiaChi
;
Chen, Chi-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
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pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
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