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Exploring service failure in a business-to-business context
Zhu, Xia; Zolkiewski, Judy - In: The journal of services marketing 29 (2015) 5, pp. 367-379
Persistent link: https://www.econbiz.de/10011387791
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen; Goldsmith, Ronald E.; Hofacker, Charles F. - In: Advances in electronic marketing, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003167884
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Are customer information systems worth it? : Results from B2B services
Zahay, Debra; Griffin, Abbie - 2002
Persistent link: https://www.econbiz.de/10001713789
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B2B e-commerce : a conceptualisation of the effects of extranet use from a relationship marketing perspective
Moebius, Michael - 2001
Persistent link: https://www.econbiz.de/10001634740
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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Creating trust and commitment in B2B services
Gansser, Oliver Alexander; Boßow-Thies, Silvia; Krol, … - In: Industrial marketing management : the international … 97 (2021), pp. 274-285
Persistent link: https://www.econbiz.de/10013206323
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Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco; Tuan, Annamaria; Prestini, Stefano - In: Industrial marketing management : the international … 98 (2021), pp. 28-40
Persistent link: https://www.econbiz.de/10013206344