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Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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Ewom and 2.0 opinion leaders in the food context : a study with a sample of Spanish food-related weblogs
Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: Journal of food products marketing 24 (2018) 3, pp. 328-347
Persistent link: https://www.econbiz.de/10011880358
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Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh; Sahu, Rajendra; Dash, Manoj Kumar - In: International journal of business information systems : … 28 (2018) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
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A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid; Karimi, Jahangir; Salehan, Mohammad - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
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Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail; Elwalda, Abdulaziz - In: International journal of internet marketing and … 12 (2018) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
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Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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Understanding the effects of different review features on purchase probability
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao; Choi, Yung Kyun - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
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Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Olmedilla, M.; Martínez-Torres, María del Rocío; … - In: Technology analysis & strategic management 28 (2016) 5, pp. 601-613
Persistent link: https://www.econbiz.de/10011578579
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Social media opinion sharing : beyond volume
Cabosky, Joseph - In: The journal of consumer marketing 33 (2016) 3, pp. 172-181
Persistent link: https://www.econbiz.de/10011523179