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50 years of social marketing : seeding solutions for the future
Dietrich, Timo; Hurley, Erin; Carins, Julia; Kassirer, Jay - In: European journal of marketing 56 (2022) 5, pp. 1434-1463
Persistent link: https://www.econbiz.de/10013350968
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Designing energy solutions : a comparison of two participatory design approaches for service innovation
Willmott, Taylor Jade; Hurley, Erin; Rundle-Thiele, Sharyn - In: Journal of service theory and practice 32 (2022) 3, pp. 353-377
Persistent link: https://www.econbiz.de/10013272961
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BUILD: a five-step process to develop theory-driven social marketing interventions
Van Hierden, Yannick; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
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Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
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Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of strategic marketing 31 (2023) 1, pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
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Exploring the application of co-design to transformative service research
Hurley, Erin; Trischler, Jakob; Dietrich, Timo - In: Journal of Services Marketing 32 (2018) 6, pp. 715-727
Purpose: This paper aims to investigate in a transformative service research (TSR) context how users can be involved through co-design and what contributions they can make during this process. Design/methodology/approach: A six-step co-design process was used to plan and facilitate two...
Persistent link: https://www.econbiz.de/10012077211
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A reflection on motivating community action to protect an endangered species using marketing
Rundle-Thiele, Sharyn - In: European journal of marketing 56 (2022) 9, pp. 2558-2572
Persistent link: https://www.econbiz.de/10013457373
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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm; Ayer, Steven; Pegoraro, Ann; Leonard, … - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
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Improving theory use in social marketing : the TITE four-step theory application process
Willmott, Taylor Jade; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 222-255
Persistent link: https://www.econbiz.de/10013274476