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Qualitative marketing research
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Marktforschung
12,312
Market research
6,870
Qualitative Methode
2,802
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1,996
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1,981
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533
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334
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279
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qualitative research
266
Werbung
253
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237
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Markenartikel
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Kapferer, Clodwig
63
Malhotra, Naresh K.
59
Green, Paul E.
39
Herrmann, Andreas
36
Homburg, Christian
33
Hruschka, Harald
33
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hildebrandt, Lutz
27
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Hair, Joseph F.
24
Sarstedt, Marko
24
Sheth, Jagdish N.
24
Belk, Russell W.
23
Huber, Frank
23
Kotler, Philip
23
Wind, Yoram
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Buber, Renate
20
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Birks, David F.
19
Eisend, Martin
18
Lehmann, Donald R.
18
Wiedmann, Klaus-Peter
18
Ferber, Robert
17
Holbrook, Morris B.
17
Cassell, Catherine
16
Koch, Jörg
16
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Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
50
Springer Fachmedien Wiesbaden
37
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Edward Elgar Publishing
15
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
AMACOM
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Verlag Dr. Kovač
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
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Journal of marketing research : JMR
385
Journal of marketing
175
Journal of business research : JBR
163
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
106
Qualitative market research : an international journal
97
SpringerLink / Bücher
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
80
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Qualitative research in organizations and management : an international journal
60
Journal of retailing
58
Organizational research methods : ORM
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
56
Qualitative Marktforschung : Konzepte - Methoden - Analysen
56
European marketing research review
51
Journal of business economics : JBE
51
Marketing Intelligence & Planning
51
Management science : journal of the Institute for Operations Research and the Management Sciences
50
European Journal of Marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Market Research: An International Journal
48
Journal of marketing management : MM
47
International journal of market research
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Harvard business review : HBR
38
Journal of management inquiry
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Springer eBook Collection / Business and Economics
31
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Source
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ECONIS (ZBW)
14,048
USB Cologne (EcoSocSci)
751
Other ZBW resources
318
RePEc
123
EconStor
65
OLC EcoSci
25
BASE
19
USB Cologne (business full texts)
18
ArchiDok
12
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61
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61
Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies
Carú, Antonella
;
Cova, Bernard
;
Pace, Stefano
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 777-793
Persistent link: https://www.econbiz.de/10010386760
Saved in:
62
Visual and projective methods in Asian research : commentary
Belk, Russell W.
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
Saved in:
63
Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
Saved in:
64
Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
Saved in:
65
Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge
- In:
International journal of trade and global markets
9
(
2016
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
Saved in:
66
Oh Mensch - neue Methoden in der qualitativen
Marktforschung
Appleton, Edward
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 143-155)
.
2016
Persistent link: https://www.econbiz.de/10011550301
Saved in:
67
Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
Saved in:
68
Research methodology in marketing
Thompson, Alan
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011516086
Saved in:
69
This is going to hurt : compassionate research methods
Hansen, Hans
;
Trank, Christine Quinn
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
Saved in:
70
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
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