The purpose of this study was to uncover the most important factors in the college selection process for international student-athletes attending NCAA Division I universities in the United States and to compare those factors with ones indicated by domestic student-athletes. A sample of 355...

Brand awareness is frequently cited as a main objective for firms engaging in sponsorship, and is often used as a measurement of sponsorship effectiveness. Meanwhile, sport sponsorship has evolved from static signage and one-way messaging to include an exhaustive list of assets and intangible...

Purpose The purpose of this paper is to isolate factors predictive of event attendees, and assist tourism professionals such as members of host committees, in maximizing the number of out-of-town visitors to their region and optimizing tourism-related revenue when hosting college football bowl...

Purpose The purpose of this paper is to examine the relationship between growth in social media engagement, as defined by annual percentage increase in Facebook Likes and Twitter Followers, of US college athletics departments and outcome metrics of attendance and ticket revenue....