Narrow search
Showing 91 - 100 of 305,473
Cover Image
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
Cover Image
No logo! - der Kampf der Global players um Marktmarkt : ein Spiel mit vielen Verlierern und wenigen Gewinnern
Klein, Naomi - In: Das Summa Summarum Politik und Wirtschaft : ein …, (pp. 101-114). 2009
Persistent link: https://www.econbiz.de/10003942498
Cover Image
From global experiences to global brands : a quest to understand what lies behind their universal success
Tasoluk, Burcu - In: Michigan State University contributions to …, (pp. 213-218). 2009
Persistent link: https://www.econbiz.de/10003850083
Cover Image
Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.; Joseph, W. Benoy; LaRosa, Richard J. - In: The journal of services marketing 23 (2009) 6, pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
Cover Image
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Cover Image
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Cover Image
Situated bottom of the pyramic markets and the multinational corporation
Faulconbridge, James R. - In: Marketing theory 13 (2013) 3, pp. 393-396
Persistent link: https://www.econbiz.de/10009790630
Cover Image
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
Cover Image
Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
Cover Image
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291