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Consumer behaviour
38
Konsumentenverhalten
36
Brand management
28
Markenführung
26
Social Web
25
Social web
25
Marketing management
22
Marketingmanagement
20
Marketing
18
Beziehungsmarketing
15
Bibliometrics
15
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English
294
Undetermined
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Pitt, Leyland F.
172
Pitt, Leyland
151
Berthon, Pierre R.
108
McCarthy, Ian P.
74
Berthon, Pierre
63
Kietzmann, Jan
28
Caruana, Albert
26
Parent, Michael
25
Plangger, Kirk
21
Campbell, Colin
20
Watson, Richard T.
19
Nel, Deon
18
Robson, Karen
17
Ewing, Michael
14
Kietzmann, Jan H.
11
Berthon, Jean-Paul
10
Hannah, David
10
Mills, Adam J.
10
Chan, Anthony
9
Watson, Richard
9
Campbell, Colin L.
8
Reyneke, Mignon
8
Robertson, Jeandri
8
Salehi-Sangari, Esmail
8
Chakrabarti, Ronika
7
Ferreira, Caitlin
7
Gordon, Brian R.
7
Halvorson, Wade
7
Morris, Michael H.
7
Treen, Emily
7
Vella, Joseph
7
DesAutels, Philip
6
Lee, Linda W.
6
Pehlivan, Ekin
6
Steyn, Peter
6
Abratt, Russell
5
Boon, Edward
5
Fedorenko, Ivan
5
Ferguson, Sarah Lord
5
Park, Andrew
5
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Business horizons
58
Business Horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of wine business research : IJWBR
10
Journal of financial services marketing : JFSM
9
Journal of general management
9
Marketing intelligence & planning
9
Journal of advertising research
8
Psychology & marketing
8
AMS review : official publication of the Academy of Marketing Science
7
European Journal of Marketing
7
European journal of marketing : EJM
7
International Journal of Wine Business Research
7
Journal of business research : JBR
7
Journal of engineering and technology management : JET-M
6
Journal of marketing management : MM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of Product & Brand Management
5
Journal of marketing education : JME
5
Marketing Intelligence & Planning
5
The journal of strategic information systems : incorporating International Information Systems
5
European Management Journal
4
International journal of technology marketing : IJTMkt
4
Production planning & control : PPC
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of brand management : an international journal
4
California management review
3
European management journal : publ. twice a year for the Scottish Business School
3
International Marketing Review
3
International journal of technology management : IJTM
3
International review of entrepreneurship : IRE
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer behaviour : an international research review
3
Journal of strategic marketing
3
California management review : CMR
2
Entrepreneurship research journal : ERJ
2
European management journal
2
International journal of enterprise network management
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International marketing review
2
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Source
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ECONIS (ZBW)
238
OLC EcoSci
103
Other ZBW resources
42
RePEc
22
BASE
7
EconStor
2
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21
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
Saved in:
22
Finding the hidden value in SME networks
Van der Merwe, Rian
;
Pitt, Leyland F.
;
Barnes, Bradley R.
; …
- In:
International journal of enterprise network management
2
(
2008
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
Saved in:
23
Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Watson, Richard T.
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
Saved in:
24
The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Chakrabarti, Ronika
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
Saved in:
25
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
26
E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre R.
; …
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
Saved in:
27
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
28
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
29
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
30
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
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